Top 20 Marketing Deals for February 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $360,000,000 Tapad Telenor Group Marketing Acquisition
2 $200,000,000 AddThis Oracle Marketing Acquisition
3 $56,000,000 BloomReach Consortium Marketing Investment
4 $45,000,000 Heyzap Fyber Marketing Acquisition
5 $42,000,000 Sprout Social Consortium Marketing Investment
6 $20,000,000 JW Player Consortium Marketing Investment
7 $12,300,000 ViralGains Consortium Marketing Investment
8 $10,000,000 Evergage Consortium Marketing Investment
9 $10,000,000 DataXu Sky PLC Marketing Investment
10 $10,000,000 PowerChord Ballast Point Ventures, The Burton Partnership Marketing Investment
11 $9,000,000 Amperity Consortium Marketing Investment
12 $9,000,000 Stellar Loyalty TDF Ventures, InterWest Partners Marketing Investment
13 $8,000,000 Blueshift Storm Ventures, Nexus Venture Partners Marketing Investment
14 $8,000,000 Iterable Consortium Marketing Investment
15 $7,000,000 Eyeota Consortium Marketing Investment
16 $7,000,000 FunnelWise Undisclosed Marketing Investment
17 $7,000,000 Triptease Notion Capital, Episode 1 Marketing Investment
18 $6,500,000 Tapdaq Consortium Marketing Investment
19 $6,316,426 Adestra Business Growth Fund Marketing Investment
20 $6,000,000 Admedo Consortium Marketing Investment

More information

  1. Telenor Group Acquires Tapad for $360M (FinSMEs)
  2. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  3. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  4. Fyber Acquires Heyzap for $45M (FinSMEs)
  5. Sprout Social Raises $42M For Its Marketing Tools (TechCrunch)
  6. JW Player Raises $20M To Expand Its Video Platform (TechCrunch)
  7. ViralGains Completes First Close on $12.3M Series A Financing (FinSMEs)
  8. Evergage Raises $10M in Series B Venture Capital Round (FinSMEs)
  9. DataXu Receives $10M in Funding (FinSMEs)
  10. PowerChord Secures $10M in Funding (FinSMEs)
  11. Amperity Closes $9M Series A Funding (FinSMEs)
  12. Stellar Loyalty Completes $9M Series A Funding (FinSMEs)
  13. Blueshift Closes $8.0M Series A Financing (FinSMEs)
  14. Iterable Closes $8M in Series A Funding (FinSMEs)
  15. Eyeota Raises US$7M in Series A Funding (FinSMEs)
  16. FunnelWise Completes $7M Series A Funding (FinSMEs)
  17. Triptease, The Startup That Helps Hotels Increase Direct Sales, Closes $7M Series A (TechCrunch)
  18. Tapdaq Raises $6.5M in Series A Venture Capital Funding (FinSMEs)
  19. Adestra Secures £4.43M Growth Capital (FinSMEs)
  20. Admedo Raises $6M in Series B Funding (FinSMEs)
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