It’s all about data

IBM’s recent acquisition of the The Weather Company has left everyone scratching their heads. Why would IBM, one of the world’s largest computer companies, acquire a company that forecasts the weather? The answer is data. According to IBM, the deal will further strengthen its bid to become a data-based company. The Weather Company’s rich data cloud platform, which handles over 20 billion requests per day, will bolster IBM’s data services and Watson’s Internet of Things. With these technologies combined, IBM is now able to collect even larger volumes of data sets from billions of IoT sensors around the world and provide intelligent, real-time information to millions of its customers worldwide. This means companies in industries most affected by weather will be able to link their business data using their connected devices with Watson’s weather data. IBM will then be able to provide these companies with deep, multimodal insights to help them make smarter business decisions.

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