August 7, 2015 0 Comments
Enjoy the difference
Ron Johnson is known in the industry as the man who built the Apple Stores and as the former chief of J.C. Penney. Today, he’s back in the game with a new startup called Enjoy, an ecommerce platform that sells high-end consumer electronics. What differentiates Enjoy from the likes of Amazon and Jet.com is its excellent customer service. During delivery, Enjoy sends in an expert who will set up, install and even train the buyer on how to use the device he/she bought. As tech devices become more complicated, Enjoy improved the buying experience by bridging the gap between technology and people, allowing ordinary consumers to fully enjoy high-tech devices. Enjoy may not revolutionise the ecommerce industry just yet, but it may start a trend towards more meaningful customer engagement. The company recently picked up $50 million in a Series B round led by Highland Capital Partners and included existing investors Kleiner Perkins Caufield & Byers and Oak Investment Partners.
© 2016 Online Agility Investments, Acquisitions and Venture Capital Database | Internet DealBook. All Rights Reserved.