July 31, 2015 0 Comments
Deliveroo delivers the goods
Deliveroo is on a roll. The UK-based food delivery service just raised $70 million this week. The investment comes on the heels of the company’s $25 million in Series B funding six months ago. According to sources, Deliveroo plans to use the funds to expand its services beyond the UK and into Asia. Although delivery apps are nothing new, Deliveroo has succeeded in differentiating itself from rival Just Eat. Unlike Just Eat that simply acts as a go-between among fast food restaurants and customers and relies on the restaurants to handle delivery, Deliveroo has partnered with premium restaurants that do not have delivery service and takes over all deliveries by employing a fleet of drivers on scooters or bicycles. By challenging the traditional approach to food delivery services, Deliveroo has control over a niche of customers who prefer better quality food delivered fast and fresh to their doorstep.
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