June 26, 2015 0 Comments
The Honest Company: The rewards of being honest
It all started when Hollywood actress Jessica Alba had her first child, Honor, in 2008. In her desire to provide her daughter with healthier alternatives to existing baby care products that contain petrochemicals and synthetic fragrances, Jessica conceived her idea to launch a line of non-toxic baby products. The Honest Company was established in 2012 with Jessica at the helm as founder and with co-founders Brian Lee, Sean Kane, and Christopher Gavigan. With an online store, the company offered a line of eco-friendly baby diapers, wipes, bath & body care products, and non-toxic cleaning products. The products were a huge success and raked in $50 million in sales in 2013 and later $150 million in 2014. The company has also been the darling of investors with a total accumulated funding of $122 million from three investment rounds and a valuation of almost $1 billion. What makes The Honest Company tick is it really lives up to its promise. Every product has a guarantee that informs the consumers what type of toxins and chemicals the product does not contain, providing the buyer honest and credible information. The success of the company is also a sign that consumers today are becoming smarter and that eco-friendly products now have a greater chance to succeed in the mainstream market.
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