Apple’s AR ambitions

Augmented Reality (AR) is finally becoming real as tech giants continue to back the technology up. Facebook acquired Oculus, Google invested millions of dollars in Magic Leap and Microsoft has the HoloLens. Now Apple is making the same bet with its recent acquisition of Metaio, a Munich-based startup specialising in AR technology. Although it is still unknown what Apple will do with this latest buy, experts have suggested that Apple may soon add AR technology to its apps or develop AR products that will appeal to mass market consumers. In spite of the fact that Apple is being tight-lipped about future products, one thing is for sure: Apple’s AR plans are starting to come together. The acquisition complements Apple’s purchase of Coherent Navigation, a company specialising in hyper-accurate GPS, and PrimeSense, an Israeli maker of hardware that enables 3D machine vision. The company also recently procured a patent for a head-mounted virtual reality device. All these strongly suggest Apple’s keen interest to foray into the competitive arena of Augmented Reality.
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