hipages Group leads Australia’s $100bn home services market


After bootstrapping for a decade, hipages Group, Australia’s leading online marketplace for the home improvement industry has raised its second $4.6m (AUD$6 million) funding in 12 months, raising its total funding to $9.2m (AUD$12 million). The company connects consumers with licensed tradies who then quote on their home improvement jobs. It’s the leading player in the Australian on-demand home services category processing more than $1 billion worth of jobs over the past 12 months. In fact there’s a new job posted on hipages.com.au every 46 seconds!

The new funds come from previous investors that include Right Click Capital, Australian Ethical Investments and Ellerston Capital, joined by new investor Kestrel Capital. hipages Group is dominating the local market, while in North America there is fierce competition between Houzz, Porch and Thumbtack. Following on from the Menulog transaction in May, it certainly seems like the Australian on-demand space is heating up!

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