December 12, 2014 0 Comments
The big buzz about BuzzFeed
From quirky lists, to cute kittens and bizarre interactive quizzes, BuzzFeed has taken internet media by storm. It has become the king of social sharing and revolutionized online advertising and marketing. From hard-hitting news to playful lists, BuzzFeed has captured the attention of a global audience. So what makes BuzzFeed tick? BuzzFeed has a social-first mindset and the company makes sure that it creates articles that are genuine, positive, share-worthy and appeal to emotions. Unlike other media sites, Buzzfeed doesn’t take itself too seriously and it just wants its audience to let loose and have a bit of fun. To boost its online following, BuzzFeed allows its readers to become contributors, able to write and publish their own articles on the site, thereby letting them become a part of the team. BuzzFeed’s mastery of native advertising has also made the company the go-to site for brands, ad agencies and marketing companies that want to engage this channel. Behind all the glitz and fun is some serious technology. BuzzFeed actually uses data science to gather insights into viewers’ behaviour and predict future trends. The company has over 100 engineers, product owners and designers all tasked to analyse web data and use the information to create better content. Currently, BuzzFeed has over 150 million unique visitors a month and has received a total of $96.3 million from investors.
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