October 24, 2014 0 Comments
One startup in the US aims to go against the norm by shunning advertising. Ello is an invitation-only social network that assures users that their site will always be ads-free. To date, Ello has hundreds of thousands of people signed up and the numbers keep growing. They receive as many 50,000 new invitation requests per hour. They’re growing so fast that their servers, at one point, could not handle the traffic and they had to halt signups temporarily. The belief of Ello, as stated in its manifesto, is that “a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate – but a place to connect, create and celebrate life.”
Today, Ello, raised $5.5 million in new venture funding from a consortium of investors. You can read about the funding here.
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