A different kind of social network

It’s a reality that where there are people consuming content, there are marketers who want to catch their attention. This is true not just in social media but in traditional forms of media as well, like TV, print and radio. It is inevitable and whether we like it or not, advertising is necessary to keep the wheels of commerce going.

One startup in the US aims to go against the norm by shunning advertising. Ello is an invitation-only social network that assures users that their site will always be ads-free. To date, Ello has hundreds of thousands of people signed up and the numbers keep growing. They receive as many 50,000 new invitation requests per hour. They’re growing so fast that their servers, at one point, could not handle the traffic and they had to halt signups temporarily. The belief of Ello, as stated in its manifesto, is that “a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate – but a place to connect, create and celebrate life.”

Today, Ello, raised $5.5 million in new venture funding from a consortium of investors. You can read about the funding here.

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