Microsoft’s got game


The popular game Minecraft, which started as a small, open-world indie game, has since grown into a highly successful franchise. Created by Swedish programmer Markus ‘Notch’ Persson in 2009, Minecraft is now a global phenomenon that has spawned Lego sets, books, clothes, toys, accessories and other merchandise. Since it started in 2009, it’s sold more than 50 million copies across all gaming platforms, including PC, consoles and mobile. The game also remains one of the top sellers for Xbox 360 and Xbox Live. Its commercial success and wide fan base has led Microsoft to purchase the game and its parent company Mojang for $2.5 billlion. With the acquisition, Microsoft will be able to expand its reach to the youth market, which is a relatively untapped demographic for the company. Analysts are predicting that this could be one of the smartest moves Microsoft has ever made.

Read about the acquisition here.

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