The rise of non-traditional media


While traditional media companies struggle to grow profits, online media companies like BuzzFeed and Vice Media are gaining a lot of traction with a younger, social media-savvy market. BuzzFeed specialises in native ad placements and has made a name for itself in making funny lists, celebrity memes and cute animal videos. The company recently landed $50 million investment from Andreessen Horowitz to fund its expansion. Vice Media, on the other hand, is more cutting-edge and has gained popularity with controversial video posts including a series shot from the Islamic State of Iraq and Syria. The company has received $250 million in funding from Technology Crossover Ventures. The success of both companies shows the increasing importance of social media in our society.

Read about Vice Media’s recent funding here.

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