The future is social mobile


The future is social mobile

Social media has profoundly changed the way we interact with each other, but have you ever stopped to ponder your yearly worth as a user? Latest statistics from Mary Meeker’s latest Internet Trends report show social ad revenues have continued to soar with Facebook growing its ad revenue per-user to $7.24 up 57% year on year, and Twitter earning $3.55 per user, up 80% year on year.

With figures showing that mobile data traffic rose 81% year-over-year, and that mobile usage now makes up 25% of total web usage, it’s little wonder these networks and platforms want to own this rapidly growing audience. This is one of the reasons why Facebook acquired WhatsApp, and why they’ve been trying to acquire Snapchat. It’s why Twitter bought MoPub at the end of 2013, and why in 2014 Rakuten acquired Viber for $900M and Chinese internet giant Alibaba invested $215M in US-based Tango. These major transactions underscore that the social media landscape is shifting, and affirm what analysts have been predicting all these years: that the new face of social media is mobile.

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