‘Tis the Season for Gifting


‘Tis the Season for Gifting

Just in time for the holidays, online gifting startups have been getting a lot of attention from investors. Last week, Jifiti, a mobile app that allows users to scan the barcode of an item in a store and turn it into a digital gift card, has received $2.5 million in funding, while Addwish, a free online gift registry raised $1.8 million. Bond, a gift-giving mobile app that allows users to purchase a gift and send a handwritten note, also brought its platform online last week.

By leveraging the convergence of the Internet, mobile technology and social networks, businesses like Jifiti, Addwish and Bond will continue to innovate the way consumers buy and receive gifts.

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