Top 20 Marketing Deals for October 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $600,000,000 Neolane Adobe Marketing Acquisition
2 $450,000,000 SurveyMonkey Consortium Marketing Investment
3 $350,000,000 MoPub Twitter Marketing Acquisition
4 $165,000,000 HootSuite Consortium Marketing Investment
5 $125,000,000 Channel Intelligence Google Marketing Acquisition
6 $119,000,000 Aggregate Knowledge Neustar Marketing Acquisition
7 $75,000,000 AppNexus Consortium Marketing Investment
8 $68,000,000 Brand Networks AEA Investors Marketing Investment
9 $60,000,000 Domo Consortium Marketing Investment
10 $60,000,000 Videology Consortium Marketing Investment
11 $50,000,000 Extreme Reach Spectrum Equity Marketing Investment
12 $42,800,000 BrightEdge Consortium Marketing Investment
13 $38,000,000 MarketShare FTV Capital, Elevation Partners Marketing Investment
14 $30,000,000 Alloy Digital ABS Capital Partners Marketing Investment
15 $30,000,000 Relationship Science Consortium Marketing Investment
16 $30,000,000 Hearsay Sequoia Capital, New Enterprise Associates Marketing Investment
17 $21,200,000 TubeMogul Digital Advertising Consortium, Omnibus Marketing Investment
18 $20,000,000 iPinYou Consortium Marketing Investment
19 $20,000,000 Collective Consortium Marketing Investment
20 $20,000,000 Gainsight Consortium Marketing Investment

More information

  1. Adobe Acquires Conversational Marketing Platform Neolane For $600M In Cash To Bolster Its Marketing Cloud (Techcrunch)
  2. SurveyMonkey Raises $800M in Debt and Equity Financing (FinSMEs)
  3. Twitter + MoPub: Twitter just bought the digital ad exchange it wanted (VentureBeat)
  4. HootSuite Raises $165M Series B Round From Insight, Accel And OMERS To Go Large On Enterprise Social Media Monitoring (TechCrunch)
  5. Google Acquires Channel Intelligence For $125M To Boost Product Referrals And E-Commerce With Users (Techcrunch)
  6. Neustar Buys Ad-Tech Firm Aggregate Knowledge for $119 Million (Mashable)
  7. Real-time Ad Bidding Platform AppNexus Raises $75M In Series D Funding (Techcrunch)
  8. Aiming To Be A One-Stop Shop For Social Marketing, Brand Networks Raises $68M In Its First Funding (Techcrunch)
  9. Omniture Co-Founder’s Business Intelligence SaaS Company Domo Raises $60M From GGV Capital, Jeff Bezos, Greylock And Others (TechCrunch)
  10. Another AdTech IPO? Videology Lands $60M From Catalyst, Comcast & Others As Online Video-Ad Market Booms (Techcrunch)
  11. Extreme Reach Receives $50M Investment from Spectrum Equity (FinSMEs)
  12. BrightEdge Raises $42.8M For Content Marketing And SEO (Techcrunch)
  13. MarketShare Raises $38M (FinSMEs)
  14. Alloy Digital raises $30m (C21 Media)
  15. RELATIONSHIP SCIENCE RAISES $30M IN FUNDING (FinSMEs)
  16. Hearsay Social Raises Another $30M To Help Businesses Grow Sales Through Social Media (TechCrunch)
  17. TubeMogul Raises $21.2M; Launches in Japan (FinSMEs)
  18. iPinYou Raises US$20M in Funding (FinSMEs)
  19. Multi-screen ad firm Collective nets $20M from Cox, Samsung, & Accel (Venture Beat)
  20. Gainsight Raises $20M in Series B Funding (FinSMEs)
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