Top 20 Marketing Deals for 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $600,000,000 Neolane Adobe Marketing Acquisition
2 $450,000,000 SurveyMonkey Consortium Marketing Investment
3 $125,000,000 Channel Intelligence Google Marketing Acquisition
4 $105,000,000 Marin Software Undisclosed Marketing Public
5 $79,000,000 Marketo Undisclosed Marketing Public
6 $75,000,000 AppNexus Consortium Marketing Investment
7 $75,000,000 Tremor Video Undisclosed Marketing Public
8 $68,000,000 Brand Networks AEA Investors Marketing Investment
9 $60,000,000 Videology Consortium Marketing Investment
10 $50,000,000 Extreme Reach Spectrum Equity Marketing Investment
11 $42,800,000 BrightEdge Consortium Marketing Investment
12 $38,000,000 MarketShare FTV Capital, Elevation Partners Marketing Investment
13 $30,000,000 Alloy Digital ABS Capital Partners Marketing Investment
14 $30,000,000 Relationship Science Consortium Marketing Investment
15 $21,200,000 TubeMogul Digital Advertising Consortium, Omnibus Marketing Investment
16 $20,000,000 iPinYou Consortium Marketing Investment
17 $19,000,000 Sailthru Consortium Marketing Investment
18 $18,000,000 Spredfast Consortium Marketing Investment
19 $17,000,000 SendUs Undisclosed Marketing Investment
20 $15,000,000 Demandbase Consortium Marketing Investment

More information

  1. Adobe Acquires Conversational Marketing Platform Neolane For $600M In Cash To Bolster Its Marketing Cloud (Techcrunch)
  2. SurveyMonkey Raises $800M in Debt and Equity Financing (FinSMEs)
  3. Google Acquires Channel Intelligence For $125M To Boost Product Referrals And E-Commerce With Users (Techcrunch)
  4. Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 40%, But Now Under $18 (TechCrunch)
  5. Marketo jumps 78% after strong $79M IPO (Biz Journal)
  6. Real-time Ad Bidding Platform AppNexus Raises $75M In Series D Funding (Techcrunch)
  7. IPO roundup: CDW rises, Tremor stumbles (USA Today)
  8. Aiming To Be A One-Stop Shop For Social Marketing, Brand Networks Raises $68M In Its First Funding (Techcrunch)
  9. Another AdTech IPO? Videology Lands $60M From Catalyst, Comcast & Others As Online Video-Ad Market Booms (Techcrunch)
  10. Extreme Reach Receives $50M Investment from Spectrum Equity (FinSMEs)
  11. BrightEdge Raises $42.8M For Content Marketing And SEO (Techcrunch)
  12. MarketShare Raises $38M (FinSMEs)
  13. Alloy Digital raises $30m (C21 Media)
  15. TubeMogul Raises $21.2M; Launches in Japan (FinSMEs)
  16. iPinYou Raises US$20M in Funding (FinSMEs)
  17. Sailthru Raises $19M in Series B Funding (FinSMEs)
  18. Spredfast Raises $18M in Venture Capital (FinSMEs)
  19. SendUs launches with $17M to help brands harness user videosĀ (VentureBeat)
  20. Demandbase Closes $15M Financing (FinSMEs)
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