Yahoo’s Shopping Spree


Yahoo’s Shopping Spree

Yahoo has come out and said its future will be focused on mobility. It’s a believable claim, especially after the company’s weeklong shopping spree which included the purchase of a gaming company and three mobile and app startups. This marks the tenth startup obtained under CEO Marissa Mayer.

A number of Yahoo’s previous acquisitions have been focused on acquiring tech talent (“acqui-hires”), which Yahoo will certainly need in order to move forward on their Mobile strategy. Not all this week’s acquisitions were completed simply to pirate skill. The acquisitions featured below, are strategic purchases that provide a way for Yahoo to focus its mobile strategy and acquire user data to improve personalised content. While Yahoo has declined to elaborate on the acquisitions, it is clear they’ve signaled their desire to leverage behavioral, location and demographic consumer data.

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