Top Marketing Deals for 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $450,000,000 SurveyMonkey Consortium Marketing Investment
2 $75,000,000 AppNexus Consortium Marketing Investment
3 $21,200,000 TubeMogul Digital Advertising Consortium, Omnibus Marketing Investment
4 $19,000,000 Sailthru Consortium Marketing Investment
5 $18,000,000 Spredfast Consortium Marketing Investment
6 $15,000,000 Demandbase Consortium Marketing Investment
7 $15,000,000 Persado Bain Capital Ventures, TL Capitol Marketing Investment
8 $14,000,000 Drawbridge Consortium Marketing Investment
9 $14,000,000 Verve Mobile Consortium Marketing Investment
10 $11,000,000 Innovid Consortium Marketing Investment
11 $7,700,000 Pontiflex Undisclosed Marketing Investment
12 $7,650,000 100Plus Consortium Marketing Investment
13 $7,500,000 Dachis Group Austin Ventures Marketing Investment
14 $7,500,000 Extole Consortium Marketing Investment
15 $7,000,000 Optimal Consortium Marketing Investment
16 $6,620,000 Virool Consortium Marketing Investment
17 $6,500,000 Tapad Consortium Marketing Investment
18 $6,170,000 Pacific Micromarketing Experian Marketing Acquisition
19 $6,000,000 Vidyard Consortium Marketing Investment
20 $5,473,200 Bullitt Group Business Growth Fund Marketing Investment

More information

  1. SurveyMonkey Raises $800M in Debt and Equity Financing (FinSMEs)
  2. Real-time Ad Bidding Platform AppNexus Raises $75M In Series D Funding (Techcrunch)
  3. TubeMogul Raises $21.2M; Launches in Japan (FinSMEs)
  4. Sailthru Raises $19M in Series B Funding (FinSMEs)
  5. Spredfast Raises $18M in Venture Capital (FinSMEs)
  6. Demandbase Closes $15M Financing (FinSMEs)
  7. Persado Gets $15M Led By Bain To Persuade The Ad World To Turn To Their Persuasion Marketing Technology (Techcrunch)
  8. Drawbridge Closes $14M Series B Funding (FinSMEs)
  9. Verve Mobile Raises $14M in Series C Funding (FinSMEs)
  10. Innovid Raises $11M More From Sequoia And Others To Make Interactive Video Ads Truly Multiplatform (TechCrunch)
  11. Pontiflex Raises $7.7M For Its ‘Mobile Signup’ Ads (Techcrunch)
  12. 360incentives.com Secures $7.65M Round Led By OMERS For B2B And Consumer Sales Incentive Platform (Techcrunch)
  13. Dachis Group, The Social Analytics Startup Led By Razorfish Co-Founder Jeff Dachis, Raises $7.5M More (TechCrunch)
  14. Extole Raises $7.5M To Build Brands’ Word-Of-Mouth On Social Media (Techcrunch)
  15. Optimal Raises $7M For Social Media Ads And Analytics (Techcrunch)
  16. YC-Backed Virool Raises $6.62 Million “Seed” Round To Help Make Videos Go Viral (Techcrunch)
  17. Tapad Closes $6.5M Series B Funding (FinSMEs)
  18. Experian buys analytics firm Pacific Micromarketing (Research)
  19. ‘YouTube For Business’, Vidyard, Raises $6M Series A Led By OMERS Ventures To Build Out Its Video Marketing & Analytics Platform (TechCrunch)
  20. Bullitt Group Receives £3.5M Investment from Business Growth Fund (FinSMEs)
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