Top 20 Marketing Deals for 2012

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $4,900,000,000 Aegis Group Dentsu Marketing Acquisition
2 $660,000,000 SHL Corporate Executive Board Marketing Acquisition
3 $540,000,000 LBi Publicis Group Marketing Acquisition
4 $423,500,000 Demandforce Intuit Marketing Acquisition
5 $350,000,000 Wildfire Google Marketing Acquisition
6 $321,000,000 Amobee SingTel Marketing Acquisition
7 $300,000,000 Vitrue Oracle Marketing Acquisition
8 $169,000,000 iContact Vocus Marketing Acquisition
9 $151,000,000 PowerReviews Bazaarvoice Marketing Acquisition
10 $130,000,000 Millennial Media Undisclosed Marketing Public
11 $100,000,000 Donuts Consortium Marketing Investment
12 $92,000,000 BLiNQ Media Gannett Marketing Acquisition
13 $70,000,000 SinglePlatform Constant Contact Marketing Acquisition
14 $53,400,000 Lithium Technologies Consortium Marketing Investment
15 $51,500,000 SocialHour PlayPhone Marketing Acquisition
16 $50,000,000 Rocket Fuel Consortium Marketing Investment
17 $45,000,000 PubMatic Consortium Marketing Investment
18 $40,000,000 Neverblue Media Company and AKMG GlobalWide Media Marketing Acquisition
19 $40,000,000 TrialPay Consortium Marketing Investment
20 $39,000,000 Komli Media Consortium Marketing Investment

More information

  1. Japanese ad giant Dentsu buys Aegis for £3.16 bn (Yahoo)
  2. Corporate Executive Board buys talent analytics firm SHL (Research)
  3. Global Digital Agency LBi Acquired for $540 Million (Pando Daily)
  4. Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash (TechCrunch)
  5. Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition (TechCrunch)
  6. More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million (TechCrunch)
  7. Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million (TechCrunch)
  8. Vocus Buys Email Marketing Company iContact For $169 Million (TechCrunch)
  9. Bazaarvoice To Acquire PowerReviews For $151M (TechCrunch)
  10. Millennial Media IPO shows strength of mobile display ads (Digital Media Wire)
  11. Demand Media Alum Gets $100M For Domain Registrar (SoCal Tech)
  12. Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M (TechCrunch)
  13. Constant Contact Acquires Business Listings Startup SinglePlatform, Deal Worth Up To $100M (TechCrunch)
  14. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (TechCrunch)
  15. PlayPhone buys mobile marketing firm SocialHour for $51.5M (exclusive) (VentureBeat)
  16. Rocket Fuel Secures $50M in Financing (FinSMEs)
  17. Another Big Money Bet on AdTech: PubMatic Raises $45 Million From August Capital (AllThingsD)
  18. GlobalWide Media Buys Canadian Firm (SoCal Tech)
  19. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  20. Digital Ad Platform Komli Media Wraps Up Biggest-Ever Funding Round (Tech In Asia)

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