Top 20 Marketing Deals for 2012

Deal No.Amount Paid (USD)CompanyInvestor/BuyerSectorDeal Type
1$4,900,000,000Aegis GroupDentsuMarketingAcquisition
2$660,000,000SHLCorporate Executive BoardMarketingAcquisition
3$540,000,000LBiPublicis GroupMarketingAcquisition
10$130,000,000Millennial MediaUndisclosedMarketingPublic
12$92,000,000BLiNQ MediaGannettMarketingAcquisition
13$70,000,000SinglePlatformConstant ContactMarketingAcquisition
14$53,400,000Lithium TechnologiesConsortiumMarketingInvestment
16$50,000,000Rocket FuelConsortiumMarketingInvestment
18$40,000,000Neverblue Media Company and AKMGGlobalWide MediaMarketingAcquisition
20$39,000,000Komli MediaConsortiumMarketingInvestment

More information

  1. Japanese ad giant Dentsu buys Aegis for £3.16 bn (Yahoo)
  2. Corporate Executive Board buys talent analytics firm SHL (Research)
  3. Global Digital Agency LBi Acquired for $540 Million (Pando Daily)
  4. Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash (TechCrunch)
  5. Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition (TechCrunch)
  6. More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million (TechCrunch)
  7. Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million (TechCrunch)
  8. Vocus Buys Email Marketing Company iContact For $169 Million (TechCrunch)
  9. Bazaarvoice To Acquire PowerReviews For $151M (TechCrunch)
  10. Millennial Media IPO shows strength of mobile display ads (Digital Media Wire)
  11. Demand Media Alum Gets $100M For Domain Registrar (SoCal Tech)
  12. Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M (TechCrunch)
  13. Constant Contact Acquires Business Listings Startup SinglePlatform, Deal Worth Up To $100M (TechCrunch)
  14. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (TechCrunch)
  15. PlayPhone buys mobile marketing firm SocialHour for $51.5M (exclusive) (VentureBeat)
  16. Rocket Fuel Secures $50M in Financing (FinSMEs)
  17. Another Big Money Bet on AdTech: PubMatic Raises $45 Million From August Capital (AllThingsD)
  18. GlobalWide Media Buys Canadian Firm (SoCal Tech)
  19. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  20. Digital Ad Platform Komli Media Wraps Up Biggest-Ever Funding Round (Tech In Asia)

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