Top 20 Marketing Deals for 2012

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $5,000,000,000 Aegis Group Dentsu Marketing Acquisition
2 $660,000,000 SHL Corporate Executive Board Marketing Acquisition
3 $423,500,000 Demandforce Intuit Marketing Acquisition
4 $350,000,000 Wildfire Google Marketing Acquisition
5 $321,000,000 Amobee SingTel Marketing Acquisition
6 $300,000,000 Vitrue Oracle Marketing Acquisition
7 $169,000,000 iContact Vocus Marketing Acquisition
8 $151,000,000 PowerReviews Bazaarvoice Marketing Acquisition
9 $130,000,000 Millennial Media Undisclosed Marketing Public
10 $100,000,000 Donuts Consortium Marketing Investment
11 $70,000,000 SinglePlatform Constant Contact Marketing Acquisition
12 $53,400,000 Lithium Technologies Consortium Marketing Investment
13 $51,500,000 SocialHour PlayPhone Marketing Acquisition
14 $50,000,000 Rocket Fuel Consortium Marketing Investment
15 $45,000,000 PubMatic Consortium Marketing Investment
16 $40,000,000 TrialPay Consortium Marketing Investment
17 $39,000,000 Komli Media Consortium Marketing Investment
18 $30,000,000 Marin Software Consortium Marketing Investment
19 $27,700,000 OrangeSoda Deluxe Marketing Acquisition
20 $27,000,000 Neolane Consortium Marketing Investment

More information

  1. Japanese ad giant Dentsu buys Aegis for £3.16 bn (Yahoo)
  2. Corporate Executive Board buys talent analytics firm SHL (Research)
  3. Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash (TechCrunch)
  4. Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition (TechCrunch)
  5. More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million (TechCrunch)
  6. Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million (TechCrunch)
  7. Vocus Buys Email Marketing Company iContact For $169 Million (TechCrunch)
  8. Bazaarvoice To Acquire PowerReviews For $151M (TechCrunch)
  9. Millennial Media shares double after IPO debut (VentureBeat)
  10. Demand Media Alum Gets $100M For Domain Registrar (SoCal Tech)
  11. Constant Contact Acquires Business Listings Startup SinglePlatform, Deal Worth Up To $100M (TechCrunch)
  12. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (TechCrunch)
  13. PlayPhone buys mobile marketing firm SocialHour for $51.5M (exclusive) (VentureBeat)
  14. Rocket Fuel Secures $50M in Financing (FinSMEs)
  15. Another Big Money Bet on AdTech: PubMatic Raises $45 Million From August Capital (AllThingsD)
  16. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  17. Digital Ad Platform Komli Media Wraps Up Biggest-Ever Funding Round (Tech In Asia)
  18. Marin Software Raises $30M, Aims (Eventually) For IPO (TechCrunch)
  19. Deluxe Corp acquires OrangeSoda for $27.7M (Daily Herald)
  20. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (TechCrunch)
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