Top 20 Marketing Deals for 2012

Deal No.Amount Paid (USD)CompanyInvestor/BuyerSectorDeal Type
1$5,000,000,000Aegis GroupDentsuMarketingAcquisition
2$660,000,000SHLCorporate Executive BoardMarketingAcquisition
9$130,000,000Millennial MediaUndisclosedMarketingPublic
11$70,000,000SinglePlatformConstant ContactMarketingAcquisition
12$53,400,000Lithium TechnologiesConsortiumMarketingInvestment
14$50,000,000Rocket FuelConsortiumMarketingInvestment
17$39,000,000Komli MediaConsortiumMarketingInvestment
18$30,000,000Marin SoftwareConsortiumMarketingInvestment

More information

  1. Japanese ad giant Dentsu buys Aegis for £3.16 bn (Yahoo)
  2. Corporate Executive Board buys talent analytics firm SHL (Research)
  3. Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash (TechCrunch)
  4. Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition (TechCrunch)
  5. More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million (TechCrunch)
  6. Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million (TechCrunch)
  7. Vocus Buys Email Marketing Company iContact For $169 Million (TechCrunch)
  8. Bazaarvoice To Acquire PowerReviews For $151M (TechCrunch)
  9. Millennial Media shares double after IPO debut (VentureBeat)
  10. Demand Media Alum Gets $100M For Domain Registrar (SoCal Tech)
  11. Constant Contact Acquires Business Listings Startup SinglePlatform, Deal Worth Up To $100M (TechCrunch)
  12. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (TechCrunch)
  13. PlayPhone buys mobile marketing firm SocialHour for $51.5M (exclusive) (VentureBeat)
  14. Rocket Fuel Secures $50M in Financing (FinSMEs)
  15. Another Big Money Bet on AdTech: PubMatic Raises $45 Million From August Capital (AllThingsD)
  16. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  17. Digital Ad Platform Komli Media Wraps Up Biggest-Ever Funding Round (Tech In Asia)
  18. Marin Software Raises $30M, Aims (Eventually) For IPO (TechCrunch)
  19. Deluxe Corp acquires OrangeSoda for $27.7M (Daily Herald)
  20. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (TechCrunch)
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