Top 20 Marketing Deals for 2012

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $660,000,000 SHL Corporate Executive Board Marketing Acquisition
2 $423,500,000 Demandforce Intuit Marketing Acquisition
3 $321,000,000 Amobee SingTel Marketing Acquisition
4 $300,000,000 Vitrue Oracle Marketing Acquisition
5 $169,000,000 iContact Vocus Marketing Acquisition
6 $151,000,000 PowerReviews Bazaarvoice Marketing Acquisition
7 $130,000,000 Millennial Media Undisclosed Marketing Public
8 $100,000,000 Donuts Consortium Marketing Investment
9 $70,000,000 SinglePlatform Constant Contact Marketing Acquisition
10 $53,400,000 Lithium Technologies Consortium Marketing Investment
11 $51,500,000 SocialHour PlayPhone Marketing Acquisition
12 $50,000,000 Rocket Fuel Consortium Marketing Investment
13 $45,000,000 PubMatic Consortium Marketing Investment
14 $40,000,000 TrialPay Consortium Marketing Investment
15 $39,000,000 Komli Media Consortium Marketing Investment
16 $30,000,000 Klout Consortium Marketing Investment
17 $30,000,000 Marin Software Consortium Marketing Investment
18 $27,700,000 OrangeSoda Deluxe Marketing Acquisition
19 $27,000,000 Neolane Consortium Marketing Investment
20 $25,000,000 Unruly Consortium Marketing Investment

More information

  1. Corporate Executive Board buys talent analytics firm SHL (Research)
  2. Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash (TechCrunch)
  3. More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million (TechCrunch)
  4. Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million (TechCrunch)
  5. Vocus Buys Email Marketing Company iContact For $169 Million (TechCrunch)
  6. Bazaarvoice To Acquire PowerReviews For $151M (TechCrunch)
  7. Millennial Media shares double after IPO debut (VentureBeat)
  8. Demand Media Alum Gets $100M For Domain Registrar (SoCal Tech)
  9. Constant Contact Acquires Business Listings Startup SinglePlatform, Deal Worth Up To $100M (TechCrunch)
  10. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (TechCrunch)
  11. PlayPhone buys mobile marketing firm SocialHour for $51.5M (exclusive) (VentureBeat)
  12. Rocket Fuel Secures $50M in Financing (FinSMEs)
  13. Another Big Money Bet on AdTech: PubMatic Raises $45 Million From August Capital (AllThingsD)
  14. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  15. Digital Ad Platform Komli Media Wraps Up Biggest-Ever Funding Round (Tech In Asia)
  16. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (TechCrunch)
  17. Marin Software Raises $30M, Aims (Eventually) For IPO (TechCrunch)
  18. Deluxe Corp acquires OrangeSoda for $27.7M (Daily Herald)
  19. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (TechCrunch)
  20. Unruly Raises $25M in First External Funding (FinSMEs)
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