Top 20 Marketing Deals for 2012

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $423,500,000 Demandforce Intuit Marketing Acquisition
2 $321,000,000 Amobee SingTel Marketing Acquisition
3 $179,000,000 iContact Vocus Marketing Acquisition
4 $130,000,000 Millennial Media Undisclosed Marketing Public
5 $53,400,000 Lithium Technologies Consortium Marketing Investment
6 $51,500,000 SocialHour PlayPhone Marketing Acquisition
7 $40,000,000 TrialPay Consortium Marketing Investment
8 $30,000,000 Klout Consortium Marketing Investment
9 $30,000,000 Marin Software Consortium Marketing Investment
10 $27,000,000 Neolane Consortium Marketing Investment
11 $25,000,000 Unruly Consortium Marketing Investment
12 $22,700,000 Incite Marketing Planning St Ives Marketing Acquisition
13 $20,000,000 HootSuite OMERS Ventures Marketing Investment
14 $15,500,000 Peer39 DG Marketing Acquisition
15 $15,000,000 myThings Consortium Marketing Investment
16 $12,600,000 BrightEdge Consortium Marketing Investment
17 $12,400,000 Adara Media Consortium Marketing Investment
18 $12,000,000 Bluefin Labs Consortium Marketing Investment
19 $11,000,000 Integrate Consortium Marketing Investment
20 $10,000,000 MOGL Consortium Marketing Investment

More information

  1. Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash (Techcrunch)
  2. More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million (Techcrunch)
  3. Vocus Buys Email Marketing Company iContact For $169 Million (Techcrunch)
  4. Millennial Media shares double after IPO debut (Venture Beat)
  5. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (Techcrunch)
  6. PlayPhone buys mobile marketing firm SocialHour for $51.5M (exclusive) (Venture Beat)
  7. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  8. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (Techcrunch)
  9. Marin Software Raises $30M, Aims (Eventually) For IPO (Techcrunch)
  10. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (Techcrunch)
  11. Unruly Raises $25M in First External Funding (FinSMEs)
  12. Incite sold to marketing services group St Ives in £17m deal (Research)
  13. Confirmed: Canadian VC Firm OMERS Ventures Takes $20M Stake In HootSuite At $200M Valuation (Techcrunch)
  14. DG Buys AdTech Player Peer39 For $15.5M After Peer39 Raised Nearly $30M In Its Lifetime (Techcrunch)
  15. myThings Raises $15M in Funding (FinSMEs)
  16. SEO Service BrightEdge Raises $12.6M (Techcrunch)
  17. Adara Media Raises $12.4M (Silicon Tap)
  18. Bluefin Labs Raises $12M in Series B Funding (FinSMEs)
  19. Ad Tech Startup Integrate Raises $11M, With Backing From Comcast (Techcrunch)
  20. MOGL Gets $10M (SoCal Tech)
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