Top 20 Marketing Deals for 2012

Deal No.Amount Paid (USD)CompanyInvestor/BuyerSectorDeal Type
1$53,400,000Lithium TechnologiesConsortiumMarketingInvestment
4$30,000,000Marin SoftwareConsortiumMarketingInvestment
7$22,700,000Incite Marketing PlanningSt IvesMarketingAcquisition
8$12,400,000Adara MediaConsortiumMarketingInvestment
9$12,000,000Bluefin LabsConsortiumMarketingInvestment
12$10,000,000SpongecellSafeguard ScientificsMarketingInvestment
15$6,500,000The Next Big SoundIA Ventures, Foundry GroupMarketingInvestment
16$6,000,000Compass LabsNew Enterprise Associates, Presidio VenturesMarketingInvestment
18$5,000,000BalihooOpenView Venture Partners, Highway 12 VenturesMarketingInvestment
19$4,500,000Brand Affinity TechnologiesUndisclosedMarketingInvestment

More information

  1. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (Techcrunch)
  2. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  3. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (Techcrunch)
  4. Marin Software Raises $30M, Aims (Eventually) For IPO (Techcrunch)
  5. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (Techcrunch)
  6. Unruly Raises $25M in First External Funding (FinSMEs)
  7. Incite sold to marketing services group St Ives in £17m deal (Research)
  8. Adara Media Raises $12.4M (Silicon Tap)
  9. Bluefin Labs Raises $12M in Series B Funding (FinSMEs)
  10. Extole Raises $10M in Series C Financing (FinSMEs)
  11. MOGL Gets $10M (SoCal Tech)
  12. Spongecell Raises $10M in Series B Financing (FinSMEs)
  13. CallidusCloud Acquires Marketing Automation SaaS LeadFormix For $9 Million Cash (Techcrunch)
  14. Mo’ Money, Mo’ Marketing: Zmags Raises $7M, ThinkVine Lands $8M (Techcrunch)
  15. Another Data Play: The Next Big Sound Raises $6.5 Million From IA Ventures And Foundry (Techcrunch)
  16. Compass Labs Raises $6M in Funding (FinSMEs)
  17. Eyeview Raises $5.2 Million For Personalized Video Ads (And They’re Pretty Nifty) (Techcrunch)
  18. Balihoo Raises $5M in Funding (FinSMEs)
  19. Brand Affinity Technologies Raises $4.5M (SoCal Tech)
  20. Comptel Acquires Advanced Analytics Startup Xtract For EUR 3.1 Million (Arctic Start Up)
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