Top 20 Marketing Deals for 2012

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $53,400,000 Lithium Technologies Consortium Marketing Investment
2 $40,000,000 TrialPay Consortium Marketing Investment
3 $30,000,000 Klout Consortium Marketing Investment
4 $30,000,000 Marin Software Consortium Marketing Investment
5 $27,000,000 Neolane Consortium Marketing Investment
6 $25,000,000 Unruly Consortium Marketing Investment
7 $22,700,000 Incite Marketing Planning St Ives Marketing Acquisition
8 $12,400,000 Adara Media Consortium Marketing Investment
9 $12,000,000 Bluefin Labs Consortium Marketing Investment
10 $10,000,000 Extole Consortium Marketing Investment
11 $10,000,000 MOGL Consortium Marketing Investment
12 $10,000,000 Spongecell Safeguard Scientifics Marketing Investment
13 $9,000,000 LeadFormix CallidusCloud Marketing Acquisition
14 $8,000,000 ThinkVine Consortium Marketing Investment
15 $6,500,000 The Next Big Sound IA Ventures, Foundry Group Marketing Investment
16 $6,000,000 Compass Labs New Enterprise Associates, Presidio Ventures Marketing Investment
17 $5,200,000 Eyeview Consortium Marketing Investment
18 $5,000,000 Balihoo OpenView Venture Partners, Highway 12 Ventures Marketing Investment
19 $4,500,000 Brand Affinity Technologies Undisclosed Marketing Investment
20 $4,089,000 Xtract Comptel Marketing Acquisition

More information

  1. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (Techcrunch)
  2. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  3. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (Techcrunch)
  4. Marin Software Raises $30M, Aims (Eventually) For IPO (Techcrunch)
  5. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (Techcrunch)
  6. Unruly Raises $25M in First External Funding (FinSMEs)
  7. Incite sold to marketing services group St Ives in £17m deal (Research)
  8. Adara Media Raises $12.4M (Silicon Tap)
  9. Bluefin Labs Raises $12M in Series B Funding (FinSMEs)
  10. Extole Raises $10M in Series C Financing (FinSMEs)
  11. MOGL Gets $10M (SoCal Tech)
  12. Spongecell Raises $10M in Series B Financing (FinSMEs)
  13. CallidusCloud Acquires Marketing Automation SaaS LeadFormix For $9 Million Cash (Techcrunch)
  14. Mo’ Money, Mo’ Marketing: Zmags Raises $7M, ThinkVine Lands $8M (Techcrunch)
  15. Another Data Play: The Next Big Sound Raises $6.5 Million From IA Ventures And Foundry (Techcrunch)
  16. Compass Labs Raises $6M in Funding (FinSMEs)
  17. Eyeview Raises $5.2 Million For Personalized Video Ads (And They’re Pretty Nifty) (Techcrunch)
  18. Balihoo Raises $5M in Funding (FinSMEs)
  19. Brand Affinity Technologies Raises $4.5M (SoCal Tech)
  20. Comptel Acquires Advanced Analytics Startup Xtract For EUR 3.1 Million (Arctic Start Up)
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