Top 20 Marketing Deals for 2012

Deal No.Amount Paid (USD)CompanyInvestor/BuyerSectorDeal Type
5$12,400,000Adara MediaConsortiumMarketingInvestment
6$12,000,000Bluefin LabsConsortiumMarketingInvestment
8$10,000,000SpongecellSafeguard ScientificsMarketingInvestment
11$6,500,000The Next Big SoundIA Ventures, Foundry GroupMarketingInvestment
13$5,000,000BalihooOpenView Venture Partners, Highway 12 VenturesMarketingInvestment
14$4,500,000Brand Affinity TechnologiesUndisclosedMarketingInvestment
16$3,068,000StrikeAdDFJ EspritMarketingInvestment
18$1,800,000VoodooVoxCall GenieMarketingAcquisition
19$1,500,000InContext SolutionsConsortiumMarketingInvestment

More information

  1. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  2. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (Techcrunch)
  3. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (Techcrunch)
  4. Unruly Raises $25M in First External Funding (FinSMEs)
  5. Adara Media Raises $12.4M (Silicon Tap)
  6. Bluefin Labs Raises $12M in Series B Funding (FinSMEs)
  7. Extole Raises $10M in Series C Financing (FinSMEs)
  8. Spongecell Raises $10M in Series B Financing (FinSMEs)
  9. CallidusCloud Acquires Marketing Automation SaaS LeadFormix For $9 Million Cash (Techcrunch)
  10. Mo’ Money, Mo’ Marketing: Zmags Raises $7M, ThinkVine Lands $8M (Techcrunch)
  11. Another Data Play: The Next Big Sound Raises $6.5 Million From IA Ventures And Foundry (Techcrunch)
  12. Eyeview Raises $5.2 Million For Personalized Video Ads (And They’re Pretty Nifty) (Techcrunch)
  13. Balihoo Raises $5M in Funding (FinSMEs)
  14. Brand Affinity Technologies Raises $4.5M (SoCal Tech)
  15. Comptel Acquires Advanced Analytics Startup Xtract For EUR 3.1 Million (Arctic Start Up)
  16. StrikeAd strikes £2m second round from DFJ Esprit to expand (Techcrunch)
  17. Brainient raises $1.8 million to scale its video ad performance platform (Techcrunch)
  18. Call Genie agrees VoodooVox acquisition (Research)
  19. InContext Solutions Raises $1.5M in Equity Funding (FinSMEs)
  20. Betapond Raises €1.15M in Venture Capital Funding (FinSMEs)
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