Top 20 Marketing Deals for 2012

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $40,000,000 TrialPay Consortium Marketing Investment
2 $30,000,000 Klout Consortium Marketing Investment
3 $27,000,000 Neolane Consortium Marketing Investment
4 $25,000,000 Unruly Consortium Marketing Investment
5 $12,400,000 Adara Media Consortium Marketing Investment
6 $12,000,000 Bluefin Labs Consortium Marketing Investment
7 $10,000,000 Extole Consortium Marketing Investment
8 $10,000,000 Spongecell Safeguard Scientifics Marketing Investment
9 $9,000,000 LeadFormix CallidusCloud Marketing Acquisition
10 $8,000,000 ThinkVine Consortium Marketing Investment
11 $6,500,000 The Next Big Sound IA Ventures, Foundry Group Marketing Investment
12 $5,200,000 Eyeview Consortium Marketing Investment
13 $5,000,000 Balihoo OpenView Venture Partners, Highway 12 Ventures Marketing Investment
14 $4,500,000 Brand Affinity Technologies Undisclosed Marketing Investment
15 $4,089,000 Xtract Comptel Marketing Acquisition
16 $3,068,000 StrikeAd DFJ Esprit Marketing Investment
17 $1,800,000 Brainient Consortium Marketing Investment
18 $1,800,000 VoodooVox Call Genie Marketing Acquisition
19 $1,500,000 InContext Solutions Consortium Marketing Investment
20 $1,480,000 Betapond Consortium Marketing Investment

More information

  1. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  2. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (Techcrunch)
  3. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (Techcrunch)
  4. Unruly Raises $25M in First External Funding (FinSMEs)
  5. Adara Media Raises $12.4M (Silicon Tap)
  6. Bluefin Labs Raises $12M in Series B Funding (FinSMEs)
  7. Extole Raises $10M in Series C Financing (FinSMEs)
  8. Spongecell Raises $10M in Series B Financing (FinSMEs)
  9. CallidusCloud Acquires Marketing Automation SaaS LeadFormix For $9 Million Cash (Techcrunch)
  10. Mo’ Money, Mo’ Marketing: Zmags Raises $7M, ThinkVine Lands $8M (Techcrunch)
  11. Another Data Play: The Next Big Sound Raises $6.5 Million From IA Ventures And Foundry (Techcrunch)
  12. Eyeview Raises $5.2 Million For Personalized Video Ads (And They’re Pretty Nifty) (Techcrunch)
  13. Balihoo Raises $5M in Funding (FinSMEs)
  14. Brand Affinity Technologies Raises $4.5M (SoCal Tech)
  15. Comptel Acquires Advanced Analytics Startup Xtract For EUR 3.1 Million (Arctic Start Up)
  16. StrikeAd strikes £2m second round from DFJ Esprit to expand (Techcrunch)
  17. Brainient raises $1.8 million to scale its video ad performance platform (Techcrunch)
  18. Call Genie agrees VoodooVox acquisition (Research)
  19. InContext Solutions Raises $1.5M in Equity Funding (FinSMEs)
  20. Betapond Raises €1.15M in Venture Capital Funding (FinSMEs)
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