Top 20 Marketing Deals for 2011

Deal No.Amount Paid (USD)CompanyInvestor/BuyerSectorDeal Type
2$650,000,000Targus Information CorpNeuStarMarketingAcquisition
3$575,000,000RosettaPublicis GroupeMarketingAcquisition
4$560,800,000Network SolutionsWeb.comMarketingAcquisition
11$200,000,000AdknowledgeTechnology Crossover Ventures, JMI EquityMarketingInvestment
12$185,000,000Medical Present ValueExperianMarketingAcquisition
14$108,000,000Mu SigmaGeneral Atlantic, Sequoia CapitalMarketingInvestment
18$60,000,000Merchant CircleReply.comMarketingAcquisition
19$60,000,000Tatto MediaOzura WorldMarketingAcquisition
20$59,000,000Mobile Interactive GroupVeltiMarketingAcquisition

More information

  1. Go Daddy Acquired For $2.25 Billion (IM Grind)
  2. NeuStar To Acquire On-Demand Customer Insight Provider TARGUSinfo For $650 Million (Techcrunch)
  3. Publicis Groupe to Acquire Digital Shop Rosetta for $575 Million (Ad Age)
  4. Buys Domain Registrar And Hosting Company Network Solutions For $560.8 Million (Techcrunch)
  5. Ad Services Provider DG Buys MediaMind For $517 million (Paid Content)
  6. Google Buying Supply Side Platform Admeld For $400 Million (Paid Content)
  7. Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million (Techcrunch)
  8. Baidu Buys for $306 Million (Search Engine Journal)
  9. ValueClick Buys Personalized Display Ad Technology Company Dotomi For $295 Million (Techcrunch)
  10. Yahoo To Buy Data-Driven Advertising Network Interclick For $270 Million (Techcrunch)
  11. Hold The Phone – Adknowledge Raises $200 Million, Plans Acquisitions (Techcrunch)
  12. Acquisition of Medical Present Value (London Stock Exchange)
  13. Adobe acquires video ad platform Auditude for $120M (updated) (VentureBeat)
  14. Big Data Giant Mu Sigma Raises $108 Million From General Atlantic, Sequoia (Techcrunch)
  15. ValueClick To Acquire Mobile Ad Network Greystripe (Techcrunch)
  16. DG Buys Limelight’s Rich Media Ad Unit EyeWonder For $66M In Cash (Techcrunch)
  17. Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy (Techrunch)
  18. Acquires Marketing Network For Small Businesses MerchantCircle For $60 Million (Techcrunch)
  19. Ozura World Buys Affiliate Marketing And Ad Network Tatto Media For $60 Million (Techcrunch)
  20. Velti Buys Marketing Company Mobile Interactive Group For As Much As $60M (Techcrunch)
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