Top 20 Marketing Deals for 2011

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $2,250,000,000 Godaddy Consortium Marketing Acquisition
2 $650,000,000 Targus Information Corp NeuStar Marketing Acquisition
3 $575,000,000 Rosetta Publicis Groupe Marketing Acquisition
4 $560,800,000 Network Solutions Group Inc. Marketing Acquisition
5 $517,000,000 Mediamind DG Marketing Acquisition
6 $400,000,000 Admeld Google Marketing Acquisition
7 $326,000,000 Radian6 Marketing Acquisition
8 $306,000,000 Baidu Marketing Acquisition
9 $295,000,000 Dotomi Inc. ValueClick Marketing Acquisition
10 $270,000,000 Interclick Yahoo Marketing Acquisition
11 $200,000,000 Adknowledge Technology Crossover Ventures, JMI Equity Marketing Investment
12 $185,000,000 Medical Present Value Experian Marketing Acquisition
13 $120,000,000 Auditude Adobe Marketing Acquisition
14 $70,000,000 Greystripe ValueClick Marketing Acquisition
15 $66,000,000 EyeWonder DG Marketing Acquisition
16 $61,000,000 Adchemy Consortium Marketing Investment
17 $60,000,000 Tatto Media Ozura World Marketing Acquisition
18 $60,000,000 Merchant Circle Marketing Acquisition
19 $59,000,000 Mobile Interactive Group Velti Marketing Acquisition
20 $50,000,000 Marketo Consortium Marketing Investment

More information

  1. Go Daddy Acquired For $2.25 Billion (IM Grind)
  2. NeuStar To Acquire On-Demand Customer Insight Provider TARGUSinfo For $650 Million (Techcrunch)
  3. Publicis Groupe to Acquire Digital Shop Rosetta for $575 Million (Ad Age)
  4. Buys Domain Registrar And Hosting Company Network Solutions For $560.8 Million (Techcrunch)
  5. Ad Services Provider DG Buys MediaMind For $517 million (Paid Content)
  6. Google Buying Supply Side Platform Admeld For $400 Million (Paid Content)
  7. Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million (Techcrunch)
  8. Baidu Buys for $306 Million (Search Engine Journal)
  9. ValueClick Buys Personalized Display Ad Technology Company Dotomi For $295 Million (Techcrunch)
  10. Yahoo To Buy Data-Driven Advertising Network Interclick For $270 Million (Techcrunch)
  11. Hold The Phone – Adknowledge Raises $200 Million, Plans Acquisitions (Techcrunch)
  12. Acquisition of Medical Present Value (London Stock Exchange)
  13. Adobe acquires video ad platform Auditude for $120M (updated) (VentureBeat)
  14. ValueClick To Acquire Mobile Ad Network Greystripe (Techcrunch)
  15. DG Buys Limelight’s Rich Media Ad Unit EyeWonder For $66M In Cash (Techcrunch)
  16. Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy (Techrunch)
  17. Ozura World Buys Affiliate Marketing And Ad Network Tatto Media For $60 Million (Techcrunch)
  18. Acquires Marketing Network For Small Businesses MerchantCircle For $60 Million (Techcrunch)
  19. Velti Buys Marketing Company Mobile Interactive Group For As Much As $60M (Techcrunch)
  20. Eyeing An IPO In 2012, Sales And Marketing Software Developer Marketo Raises $50M (Techcrunch)
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