Top 20 Marketing Deals for 2011

Deal No.Amount Paid (USD)CompanyInvestor/BuyerSectorDeal Type
2$650,000,000Targus Information CorpNeuStarMarketingAcquisition
3$575,000,000RosettaPublicis GroupeMarketingAcquisition
4$560,800,000Network Group Inc.MarketingAcquisition
9$295,000,000Dotomi Inc.ValueClickMarketingAcquisition
10$200,000,000AdknowledgeTechnology Crossover Ventures, JMI EquityMarketingInvestment
11$185,000,000Medical Present ValueExperianMarketingAcquisition
15$60,000,000Merchant CircleReply.comMarketingAcquisition
16$60,000,000Tatto MediaOzura WorldMarketingAcquisition
17$48,000,000Ybrant DigitalConsortiumMarketingInvestment
18$44,500,000HipcricketAugme TechnologiesMarketingAcquisition
19$40,000,000D.A. Consortium Inc.WPP GroupMarketingAcquisition

More information

  1. Go Daddy Acquired For $2.25 Billion (IM Grind)
  2. NeuStar To Acquire On-Demand Customer Insight Provider TARGUSinfo For $650 Million (Techcrunch)
  3. Publicis Groupe to Acquire Digital Shop Rosetta for $575 Million (Ad Age)
  4. Buys Domain Registrar And Hosting Company Network Solutions For $560.8 Million (Techcrunch)
  5. Ad Services Provider DG Buys MediaMind For $517 million (Paid Content)
  6. Google Buying Supply Side Platform Admeld For $400 Million (Paid Content)
  7. Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million (Techcrunch)
  8. Baidu Buys for $306 Million (Search Engine Journal)
  9. ValueClick Buys Personalized Display Ad Technology Company Dotomi For $295 Million (Techcrunch)
  10. Hold The Phone – Adknowledge Raises $200 Million, Plans Acquisitions (Techcrunch)
  11. Acquisition of Medical Present Value (London Stock Exchange)
  12. ValueClick To Acquire Mobile Ad Network Greystripe (Techcrunch)
  13. DG Buys Limelight’s Rich Media Ad Unit EyeWonder For $66M In Cash (Techcrunch)
  14. Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy (Techrunch)
  15. Acquires Marketing Network For Small Businesses MerchantCircle For $60 Million (Techcrunch)
  16. Ozura World Buys Affiliate Marketing And Ad Network Tatto Media For $60 Million (Techcrunch)
  17. Digital Marketing Company (And Lycos Owner) Ybrant Digital Raises $48 Million (Techcrunch)
  18. Hipcricket Acquired by Augme for $44.5M to Combine Mobile Marketing Forces (Xconomy)
  19. WPP Group Buys Japanese DSP, SSP; DoubleVerify Adds $33 Million; BlueKai Adds Analytics To DMP (AdExchanger)
  20. Tremor Video Raises $37M in Funding (FinSMEs)
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