Top 20 Marketing Deals for 2011
October 31, 2011 
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| Deal No. | Amount Paid (USD) | Company | Investor/Buyer | Sector | Deal Type |
|---|---|---|---|---|---|
| 1 | $2,250,000,000 | Godaddy | Consortium | Marketing | Acquisition |
| 2 | $650,000,000 | Targus Information Corp | NeuStar | Marketing | Acquisition |
| 3 | $575,000,000 | Rosetta | Publicis Groupe | Marketing | Acquisition |
| 4 | $560,800,000 | Network Solutions | Web.com Group Inc. | Marketing | Acquisition |
| 5 | $517,000,000 | Mediamind | DG | Marketing | Acquisition |
| 6 | $400,000,000 | Admeld | Marketing | Acquisition | |
| 7 | $326,000,000 | Radian6 | Salesforce.com | Marketing | Acquisition |
| 8 | $306,000,000 | Qunar.com | Baidu | Marketing | Acquisition |
| 9 | $295,000,000 | Dotomi Inc. | ValueClick | Marketing | Acquisition |
| 10 | $200,000,000 | Adknowledge | Technology Crossover Ventures, JMI Equity | Marketing | Investment |
| 11 | $185,000,000 | Medical Present Value | Experian | Marketing | Acquisition |
| 12 | $70,000,000 | Greystripe | ValueClick | Marketing | Acquisition |
| 13 | $66,000,000 | EyeWonder | DG | Marketing | Acquisition |
| 14 | $61,000,000 | Adchemy | Consortium | Marketing | Investment |
| 15 | $60,000,000 | Merchant Circle | Reply.com | Marketing | Acquisition |
| 16 | $60,000,000 | Tatto Media | Ozura World | Marketing | Acquisition |
| 17 | $48,000,000 | Ybrant Digital | Consortium | Marketing | Investment |
| 18 | $44,500,000 | Hipcricket | Augme Technologies | Marketing | Acquisition |
| 19 | $40,000,000 | D.A. Consortium Inc. | WPP Group | Marketing | Acquisition |
| 20 | $37,000,000 | Tremor | Consortium | Marketing | Investment |
More information
- Go Daddy Acquired For $2.25 Billion (IM Grind)
- NeuStar To Acquire On-Demand Customer Insight Provider TARGUSinfo For $650 Million (Techcrunch)
- Publicis Groupe to Acquire Digital Shop Rosetta for $575 Million (Ad Age)
- Web.com Buys Domain Registrar And Hosting Company Network Solutions For $560.8 Million (Techcrunch)
- Ad Services Provider DG Buys MediaMind For $517 million (Paid Content)
- Google Buying Supply Side Platform Admeld For $400 Million (Paid Content)
- Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million (Techcrunch)
- Baidu Buys Qunar.com for $306 Million (Search Engine Journal)
- ValueClick Buys Personalized Display Ad Technology Company Dotomi For $295 Million (Techcrunch)
- Hold The Phone – Adknowledge Raises $200 Million, Plans Acquisitions (Techcrunch)
- Acquisition of Medical Present Value (London Stock Exchange)
- ValueClick To Acquire Mobile Ad Network Greystripe (Techcrunch)
- DG Buys Limelight’s Rich Media Ad Unit EyeWonder For $66M In Cash (Techcrunch)
- Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy (Techrunch)
- Reply.com Acquires Marketing Network For Small Businesses MerchantCircle For $60 Million (Techcrunch)
- Ozura World Buys Affiliate Marketing And Ad Network Tatto Media For $60 Million (Techcrunch)
- Digital Marketing Company (And Lycos Owner) Ybrant Digital Raises $48 Million (Techcrunch)
- Hipcricket Acquired by Augme for $44.5M to Combine Mobile Marketing Forces (Xconomy)
- WPP Group Buys Japanese DSP, SSP; DoubleVerify Adds $33 Million; BlueKai Adds Analytics To DMP (AdExchanger)
- Tremor Video Raises $37M in Funding (FinSMEs)
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