Top 20 Marketing Deals for 2011

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $2,250,000,000 Godaddy Consortium Marketing Acquisition
2 $575,000,000 Rosetta Publicis Groupe Marketing Acquisition
3 $560,800,000 Network Solutions Group Inc. Marketing Acquisition
4 $517,000,000 Mediamind DG Marketing Acquisition
5 $400,000,000 Admeld Google Marketing Acquisition
6 $326,000,000 Radian6 Marketing Acquisition
7 $306,000,000 Baidu Marketing Acquisition
8 $295,000,000 Dotomi Inc. ValueClick Marketing Acquisition
9 $200,000,000 Adknowledge Technology Crossover Ventures, JMI Equity Marketing Investment
10 $185,000,000 Medical Present Value Experian Marketing Acquisition
11 $70,000,000 Greystripe ValueClick Marketing Acquisition
12 $66,000,000 EyeWonder DG Marketing Acquisition
13 $61,000,000 Adchemy Consortium Marketing Investment
14 $60,000,000 Tatto Media Ozura World Marketing Acquisition
15 $60,000,000 Merchant Circle Marketing Acquisition
16 $48,000,000 Ybrant Digital Consortium Marketing Investment
17 $44,500,000 Hipcricket Augme Technologies Marketing Acquisition
18 $40,000,000 D.A. Consortium Inc. WPP Group Marketing Acquisition
19 $37,000,000 Tremor Consortium Marketing Investment
20 $33,000,000 DoubleVerify Consortium Marketing Investment

More information

  1. Go Daddy Acquired For $2.25 Billion (IM Grind)
  2. Publicis Groupe to Acquire Digital Shop Rosetta for $575 Million (Ad Age News Agency)
  3. Buys Domain Registrar And Hosting Company Network Solutions For $560.8 Million (Techcrunch)
  4. Ad Services Provider DG Buys MediaMind For $517 million (Paid Content)
  5. Google Buying Supply Side Platform Admeld For $400 Million (Paid Content)
  6. Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million (Techcrunch)
  7. Baidu Buys for $306 Million (Search Engine Journal)
  8. ValueClick Buys Personalized Display Ad Technology Company Dotomi For $295 Million (Techcrunch)
  9. Hold The Phone – Adknowledge Raises $200 Million, Plans Acquisitions (Techcrunch)
  10. Acquisition of Medical Present Value (London Stock Exchange)
  11. ValueClick To Acquire Mobile Ad Network Greystripe (Techcrunch)
  12. DG Buys Limelight’s Rich Media Ad Unit EyeWonder For $66M In Cash (Techcrunch)
  13. Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy (Techrunch)
  14. Ozura World Buys Affiliate Marketing And Ad Network Tatto Media For $60 Million (Techcrunch)
  15. Acquires Marketing Network For Small Businesses MerchantCircle For $60 Million (Techcrunch)
  16. Digital Marketing Company (And Lycos Owner) Ybrant Digital Raises $48 Million (Techcrunch)
  17. Hipcricket Acquired by Augme for $44.5M to Combine Mobile Marketing Forces (Xconomy)
  18. WPP Group Buys Japanese DSP, SSP; DoubleVerify Adds $33 Million; BlueKai Adds Analytics To DMP (Ad Exchanger)
  19. Tremor Video Raises $37M in Funding (FinSMEs)
  20. DoubleVerify Raises $33M (FinSMEs)
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