Tech-Internet M&A and Investment Database

Internet DealBook is a global database that tracks angel, VC, and private-equity investment and M&A activity across Internet- and technology-related private companies.

The new and improved GoDaddy

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The new and improved GoDaddy

GoDaddy, the controversial domain registrar known for its provocative Super Bowl TV ads, is turning over a new leaf. Blake Irving (formerly Chief Product Officer at Yahoo) has come on board as CEO since the private equity consortium acquired the business in 2011. Apart from getting rid of the usual scantily clad women in its commercials, GoDaddy has further positioned itself as a full-service marketing platform for SMBs and has expanded its product offerings. It has acquired Outright, a cloud-based financial management firm; M.dot, a mobile website development tool; Afternic, a domain marketplace; Locu, a tool that helps SMBs manage across multiple platforms; Ronin, an online invoice company; Media Temple, a premium domain hosting and website services company; and recently, Mad Mini, an email service for small businesses.

With an upcoming IPO and revenue of $329 million in the first quarter of 2014, GoDaddy seems intent on adding a few more strings to their metaphorical bow.

Telstra acquires Ooyala

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Telstra acquires Ooyala

As part of its efforts to continue to control distribution, systems and platforms in the digital age, Telstra, Australia’s largest telecommunications company, has invested US$270 million to increase its stake in Ooyala, a leading Silicon Valley-based startup that provides cloud-based video platform services. The funding is on top of Telstra’s $61 million investment in Ooyala over the past two years and has increased Telstra’s stake in the company to a majority of 98% from 23%. Under the deal, Ooyala will operate independently under the leadership of its present executive and management teams and all employees will be retained. It will also continue to serve its existing clients like Univision, Comedy Central, NBC Universal, Telstra, ESPN, Telegraph Media Group, and Telefonica, among others.

So why is Telstra so interested in Ooyala? Analysts are predicting that Telstra wants to transition from being a traditional telecommunications enterprise to a global technology company. Telstra already owns 50% of video on-demand operator Foxtel and has expanded into digital media, file sharing and e-health. With Ooyala, Telstra will gain a substantial foothold in the thriving personalised cloud TV and video technology market and now has the expertise to compete with Google’s YouTube, Brightcove, and other emerging players.

The Rise of Programmatic Video Advertising

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The Rise of Programmatic Video Advertising

Video advertising is a big deal, especially for social media sites. So AOL’s acquisition of Adap.tv for $405 million can be seen as a considered move.

In a press release, Tim Armstrong, Chairman and Chief Executive Officer of AOL said that “AOL is a leader in online video, and the combination of AOL and Adap.tv will create the leading video platform in the industry.” AOL together with Adap.tv aims to make advertising as easy as ecommerce.

According to Armstrong, there are two trends in video space. The first one is the movement from linear television to online videos. The second trend is the shift from manual transactions to programmatic media buying. Adap.tv has the technology and strategies to capitalise on these trends, which effectively catapults AOL to become the second largest player in video and more importantly the leader in programmatic video. Watch this space.